
01 BRIEF
Who will use the product, and when?
We first define customers, usage occasions, sales channels and price range. We identify the strengths of reference products and areas for improvement to set development priorities.
- Target customers · Sales channels · Price range
- Strengths of reference products and desired changes
- Core user experience and development priorities
What we define together / Development brief

02 FORMULATION
We assess the feel through samples.
We compare spreadability, foam, fragrance intensity and residual feel. Ingredients and formulations are reviewed against the desired sensory experience and adjusted based on sample feedback.
- Review of formulation concepts and ingredient direction
- Sample development · Feedback · Refinement
- Container compatibility and required checks
What we review together / Samples and feedback

03 PACKAGING
We consider contents and containers together.
We review containers, capacity and usage methods suited to the formulation. We incorporate brand design and labeling, and check compatibility between contents and container.
- Review of capacity, containers and packaging materials
- Applying existing design or agreeing on design support scope
- Review of product labeling and sales materials
What we align together / Product specifications and design

04 PRODUCTION
We finalize requirements before production.
Based on finalized product specifications, we agree on quantities, quotation, schedule and inspection requirements. Where needed, we also discuss the scope of photography and product material creation.
- Confirm production requirements and minimum order quantity
- Agree on production, inspection and delivery scope
- Confirm support scope for product photography and materials
What we finalize together / Production and supply terms