Rice Cloud Melt-Grain Cleansing Mousse development concept image · Development reference image
Development concept

Rice Cloud Melt-Grain Cleansing Mousse

We propose a transformative facial cleanser that combines an airy ivory cream mousse with softly melting rice-inspired micrograins. It spreads with a cushioned glide, then turns into a silky milky emulsion with water, creating a sensorial cleansing ritual that can be tailored to your brand. AI-generated image.

Formula code
EVAS-CF-001778
Product category
Skincare
Product type
페이셜 클렌저 / Facial Cleanser
Physical form
라이스 마이크로그레인 크림 무스 / Rice micrograin cream mousse

Formula concept

A New Cleansing Moment for Your Brand

Rice Cloud Melt-Grain Cleansing Mousse reinterprets the comforting image of cleansing milk through an airy mousse and visible soft micrograins. It begins with the cushioned spread of a cream, then the grains gently dissolve during massage as water transforms the texture into a silky milky emulsion.

Designed for Brands That Want

  • A clean or wellness line with a distinctive sensorial cleansing texture
  • A modern premium interpretation of rice and grain-inspired skincare stories
  • A signature format positioned between a cleansing balm and a cleansing milk

Texture and Ingredient Story

Rice-inspired micrograins create both the key visual and the transformation moment. Rice starch or another rice-derived powder and rice bran oil can be combined with ceramide NP, panthenol and betaine to build a story around soft glide and a comfortable post-cleanse feel.

Custom Development Directions

We can tailor the visibility and melting speed of the grains, mousse density, makeup-removal range, rinse profile and fragrance direction. The concept can be developed from an everyday cleanser into a premium ritual cleanser, with dispensing format and dosage reviewed alongside the desired user experience.

AI-generated image.

Key ingredients and formulation direction

Explore softly melting micrograins based on rice starch or another rice-derived powder. Rice bran oil can support a flexible glide and the mousse-to-milk oil-phase story. Ceramide NP, panthenol and betaine may be combined as concept ingredients for a comfortable post-cleanse feel. The cleansing base and emulsification system can be adjusted to the desired makeup-removal range, rinse speed and residual feel.

Proposed usage experience

  1. Apply an appropriate amount to a dry or lightly damp face.
  2. Massage slowly to experience the cushioned mousse and the soft release of the micrograins.
  3. Add water with wet hands and massage lightly as the texture turns into a milky emulsion.
  4. Rinse thoroughly with lukewarm water. Avoid direct contact with the eyes.

Make it your brand's product

Develop texture, fragrance, key ingredients and packaging around your audience and brand positioning. Share your brand concept and launch plans with us to explore a tailored development direction.

Shape your brand's next product with EVAS.